Canadian Household Expenditure Data 2020

Goods and Services
Household Spending
Expenditure
Postal Code
Consumer Spending

Annual household spending (in dollars) on goods and services covering many topics such as food, shelter, clothing, restaurants, gifts, auto, etc.

This is an example data from history; subscriber data is updated daily
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Charts of Canadian Household Expenditure Data 2020

Applications

  • Household Expenditure data is useful in retail location optimization planning. It helps define where the opportunity is to reach the right type of customer (by market, region, postal code, etc.). For example, if selling pet supplies where are the households that have higher than average spending on pets?
  • Businesses use Household Expenditure data to determine the next best steps on how to expand and optimize their product offerings. By understanding the spending behaviour of consumers and trade areas, business can focus on offering the right product mix to meet needs of their customer base.
  • Expenditure data is critical in determining the top prospect households most likely to spend money on a business' goods or services helping to optimize marketing spend. For instance, a grocery store can distribute flyers to only the households around the store that spend more than average on food rather than blanketing the area with flyers.
  • This data is used for geo-spatial applications using the lat/long coordinates to build heat maps and thematic maps visually displaying the areas of highest potential for the spending on goods and services.

DOCUMENTATION

Canadian Household Expenditure Data 2020

Overview

This data product provides 2020 household expenditure data at the Postal and Census geographies for Canada. The geographic hierarchy is provided to allow for data aggregations by Province, FSA Forward Sortation Area, DA Dissemination Area, CD Census Division, etc.

Note: 2020 household spending estimates are modeled from data input sources collected prior to Covid-19.

Update
  • Annual
Dimension Coverage
  • Canadian postal geography (FSA and FSALDU) and census geographies (Province, CMA/CA, CSD, CD, DA, Community). Note: data is based on Canada Post 6 digit postal code household count data. There is a no statistically appropriate data to differentiate Statistics Canada data at the postal code level. As a result, demographic statistics, when used at the average level, are only differentiated to the Statistics Canada Dissemination Area level (56,582 areas).
Variable Coverage
  • Canadian households' annual spending (in dollars) on goods and services for topics such food, shelter, operations, pet expenses, cleaning supplies, garden supplies, child care, furnishings, clothing, transportation, vehicles, health care, personal care, recreation, home entertainment, education, reading materials, alcohol and tobacco, games of chance, insurance, gifts, etc.
Data Input Sources
  • Data sources are Statistics Canada Census, Survey of Household Spending and Canada Post.

Key Features

  • Canadian coverage at postal and census geographies
  • Year 2020 estimates of annual household spending on goods and services
  • Modeled by industry experts with economic and mathematical backgrounds
  • Lower level geographies roll up to higher level geographies ensuring data consistency
  • Suitable for geo-spatial applications

Data Provider

Exceed Analysis

Exceed Analysis is a data modeling and location intelligence company. Exceed Analysis models databases to the postal code and conducts market research to optimize location networks and find the best business opportunities.

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