Global Mobile Location Data

Foot Traffic
Location Data
Customer Behaviour
Global
First Party SDK

First party mobile location GPS data sourced from 800K+ apps cleaned and structured for 150+ countries.

This is an example data from history; subscriber data is updated daily
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Charts of Global Mobile Location Data

Applications

  • Location based advertising
  • Location based audiences
  • POI based targeting
  • Geofencing
  • Foot traffic analytics

Use Cases

Foot traffic analysis of physical stores

Gain intelligence and make strategic decisions by analyzing mobile location foot traffic data.

Client: Retailer with over 5,000 stores in Europe

Goals: Making strategic decisions in the wake of COVID 19

Process:

  • Importing raw location data in the region
  • Analyzing historical foot traffic data around stores as well as trends during the pandemic
  • Monitoring visits and making real time decisions according to daily consumer trends

Global location based audience product

Import raw mobile location data to expand location based audiences globally.

Client: US based location company

Goals: Expanding location audience product globally

Process:

  • Testing samples of Start.io mobile location data globally
  • Importing raw location data
  • Processing data records and clustering users into profiles and segments
  • Expanding the location audience product to trending regions with growing demand

DOCUMENTATION

Global Mobile Location Data

Overview

Start.io (formerly StartApp) is a mobile data provider enables organizations to uncover insights and make data-driven decisions that enhance strategies and drive growth. Start.io's direct integration with one million mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities, and fuel strategic business decisions.

This data product offers mobile location GPS data, sourced from first party proprietary SDK, that is cleaned and structured. It is a location dataset that provides daily updated mobile location data, helping you learn more about your customers, competition, properties, and community's movement behaviour to create accurate insights and make the right decisions in real time.

Coverage

  • Mobile locations for 150+ countries
  • 1.5B+ unique devices monthly
  • 10B+ daily location events
  • 20+ data signals providing the building blocks for your data products

Methodology

  • Anonymized mobile locations are collected from first party apps with SDK
  • Hygienic processes are used to remove duplicates, invalid locations, fraud, centroids and apply COPPA/GDPR compliance
  • Machine learning, NLP, and clustering are applied for data enrichment
  • Create final data with locations, taxonomy, lookalike, and profiling

Key Features

  • Updated daily
  • First party data, directly from source
  • Reaching every country on the globe
  • GPS signals from 800K+ apps with proprietary SDK
  • 1.5B+ unique devices monthly
  • 10B+ daily location events

Data Provider

Start.io

Start.io is a mobile data platform. Start.io (formerly StartApp) enables organizations to uncover insights and make data-driven decisions that enhance strategies and drive growth. Start.io’s direct integration with one million mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities, and fuel strategic business decisions.

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