Mobile Consumer Demographics and Behaviour Data

Curated Location Data
Consumer Segmentation
Consumer Demographics

First party anonymized mobile user demographics and behavior data from a proprietary SDK, cleaned and structured for 150+ countries. It is based on 1.5B+ unique devices monthly.

This is an example data from history; subscriber data is updated daily
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Charts of Mobile Consumer Demographics and Behaviour Data

Applications

  • 360 degree customer view
  • Consumer Intelligence
  • Audience segmentation
  • Consumer demographics
  • Personalization
  • Advertising
  • Competitor research

DOCUMENTATION

Mobile Consumer Demographics and Behaviour Data

Overview

Start.io (formerly StartApp) is a mobile data provider enables organizations to uncover insights and make data-driven decisions that enhance strategies and drive growth. Start.io's direct integration with one million mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities, and fuel strategic business decisions.

Easily discover and buy anonymized raw mobile user data to build custom audiences, feed your models, develop new insights, and improve decision making.

This data product offers mobile user demographics and behavioral data from a proprietary SDK, cleaned and structured for 150+ countries. It is based on 1.5B+ unique devices monthly.

Coverage

  • Mobile app stats for over 150+ countries
  • 750K+ apps
  • 1.5B+ unique devices monthly

Methodology

  • First-party raw data collected
  • Hygienic processes to clean duplicates, invalid data records, fraud
  • Apply ML and AI models to estimate demographics based on 20+ signals

Key Features

  • Updated daily
  • First party data, directly from source
  • Reaching every country on the globe
  • 1.5B+ unique devices monthly
  • Signals from 800K+ apps with proprietary SDK

Data Provider

Start.io

Start.io is a mobile data platform. Start.io (formerly StartApp) enables organizations to uncover insights and make data-driven decisions that enhance strategies and drive growth. Start.io’s direct integration with one million mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities, and fuel strategic business decisions.

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